Are you speaking your customer’s language?

Are you speaking your customer’s language?

You know your business. You may be an expert in your field, even an authority in your industry. 

💡 Your potential customer is likely not an expert in your field. They want what you have to offer, but they don’t know it, yet.

Your customer may never know you have what they need if they don’t understand how you talk.

💡 Think about how you describe your product or service. Adjust how you write or talk about your business so that your customer can understand you. 

🎯 When you speak your customer’s language, they will realise how your offerings fit in with their professional or personal lives. 

🎯 They will recognise how your product or service can solve a problem they have or how your business can make their lives better.

✔️ Think about your customer, your target audience, when you prepare content for your website or social media or when you have a business presentation.

1️⃣ Cut the industry, specialist jargon

Keep your message clear and simple by using everyday language. You want to make it clear you are an experienced expert in your field, but once you’ve given your credentials, keep away from fluff, make your content about your audience and establish a direct connection with them. 

That will help you establish trust.

The only time you’d want to use industry jargon is when your message is for other experts in your field.

2️⃣ Think of the problem from the customer’s point of view

When your customer recognises themselves in your content and feels like you’re speaking to them, and addressing the problem they are having, they will want to know more of what you have to offer. 

Use words your customer would use to describe the problem or the outcome the customer is looking for.

It will help you create engagement.

3️⃣ Build credibility

When you talk in a way that clicks with your customers, you build a foundation of trust and credibility. 

Your customers will recognise you as a reliable ally who understands their concerns and needs. As you build trust and credibility, you can become the go-to expert in your field. 

💡 Now, how to get started? 

Listen to your customers and pay attention to the words they use as they describe their problems and the solutions they are seeking. 

If you don’t yet have a good pool of customers to talk to, start by replacing industry jargon and complex sentences with everyday language.